'Courier companies should pay more attention to their employees and dress them in the most fashionable way...'

Pretty funny stuff here.

"Bike couriers are the least glamorous and often hardest working people around. Photographer Ruud Baan and Holland’s JFK Magazine have teamed together for a ‘Bike Courier’ editorial that is turning that stereotype on its head.

Featuring smokin’ hot model Simon de Boekers, Baan, according to swipelife.com, thought “that courier companies should pay more attention to their employees and dress them in the most fashionable way, believing that image counts.” Using bicycle manufacturing firm Raar to get them moving, the ‘Bike Courier’ editorial turns couriers from drab to fab!"

Thanks to RaFu for finding this!